How to Protect Your Position When You Rank 1st in SEO
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1. Make your content even more link-worthy.
Duh, you need to keep your content updated and look for ways to improve it.
But there are a few specific ways to do this in the context of keeping your top position — that also help you grab even more keywords with the same post.
Part 1: Analyze your competitors’ content and beat them at their own game.
Your content is already way better than everyone else’s...obviously. But that doesn’t mean the content you are competing with is complete garbage.
After all, content needs to be pretty good to hit the first page in most situations, right?
I recommend reading through every article on the first page for your keyword and asking questions like:
Do they give great examples?
Do they have awesome, well-explained tactics and strategies?
Is their post visually appealing?
Do they have beneficial graphs and diagrams?
Did they do their research? Do they make a valid argument?
What specific things are people talking about in the comments? What do they love? What are they arguing about?
How can I take this to the next level?
Your content is already ranking #1 because it is the best article on the internet for your target keyword (and your links obviously have an impact as well).
But that doesn’t mean it always will be the best if you never come back to it; you have to keep looking for ways to improve, refresh, and revamp your content to stay at the top.
Part 2: Add new sections to your content based on Google Search Console impressions.
As SEOs know, Google normally doesn’t like helping us out, but this little gift from Heaven is an exception.
Google Search Console essentially tells you which keywords you should optimize your content.
Here is how you can utilize this:
1. Head to GSC and click on performance.
2. Add a page filter containing your top-ranking post's URL.
3. Click the columns for Clicks and Impressions at the top, then click Queries.
4. Sort by impressions and look for keywords that get tons of impressions but few clicks (thus making CTR low).
5. Use these long-tail keywords for further optimization and ideas for new sections in your post.
Sometimes you can rank for one of these bad boys just by putting it in a heading or using it a few times in the body.
2. Keep building links and promoting your content as usual (but be sure to include these 3 crucial tactics).
Nothing will guarantee the death of your #1 spot faster than stopping all link building and promotion once a post ranks 1st in SEO. Yeah, you need to shift the majority of your focus on boosting other posts. But that doesn’t mean you should forget about the post that is getting you boatloads of leads and cash. Where is the sense in that?
Outside of your standard link building tactics, there are a few things you need to do specifically for top-ranking content:
1. Spy on your competitors’ every move with SEMrush Backlinks Analytics.
Here is a fantastic strategy.
Like we have talked about, your competitors are frantically building links to catch up to you. The funny thing is, you can watch pretty much every move they make by using the SEMrush backlink tool you already use daily, but with a significant difference.
You know the drill.
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